Great summary from HLS.
Execution is obvious when it’s failed. Execution is clear when a student manager tweets a bad photo of a novelty helmet design before the official ND media pathways have a chance to deploy “the message.” Execution is blatant when nobody is exactly clear if the guy claiming to be the leprechaun on Twitter really is or ever was the leprechaun for Notre Dame, and whether or not he is a voice to be heard while he proclaims a “green out.” Execution is foolish when a giant green shamrock causes a spouse to ask why the helmets look “cartooney.” Execution is a terror when a design of anything involving a brand causes a massive portion of the fanbase to quip, “Hey! My Trapperkeeper from when I was 9!” Execution keeps bugging you with animated paper clips when you just want to format a table, or when you’re trying to complete a purchase for a gift for a friend and can’t navigate the 10 step process. Execution is everything - while it all falls apart - when it fails.